Sydney Ferries News and Media
Customer profiling study highlights ticket behaviour (Posted: 12-May-2011)
Approximately 15 per cent of all ferry passengers (and 20 percent of Sydney harbourside residents) pre-purchase their tickets from outlets such as newsagents and convenience stores.
The growing percentage of customers pre-purchasing tickets is in line with an international shift away from reliance on traditional station-side ticket retailers and the expansion of electronic ticketing networks.
Family Funday Sunday tickets have proven extremely popular with outer Sydney and regional NSW residents, with more than 58% of Family Funday Sunday ticketholders coming from outer Sydney or country and regional NSW.
Ferry customers show a clear preference that the most convenient to purchase a ticket is from the wharf with nearly 50% of weekday and 70% of weekend passengers stating they would prefer this option.